# Market Potential

### **Casual Gaming Market**

In recent years, casual games have soared in popularity. People love these games for their simplicity, suitability for short play sessions, and availability across various platforms. 

The casual gaming market holds is thriving. Here's a glimpse into its potential, straight from [Statista](https://www.statista.com/outlook/dmo/app/games/casual-games/worldwide?currency=USD):

* The global casual gaming industry is projected to surge to **$14.78 billion** in **2024** and an impressive **$19.12 billion** in **2027**.
* Expect an annual growth rate of nearly **9%** in the market.
* In-app purchase (IAP) revenue is set to hit **$6.77** billion by **2027**.
* Paid app revenue is expected to reach **$0.18 billion** by **2027**.
* Advertising revenue is forecasted to skyrocket to **$12.17 billion** by **2027**.
* The number of downloads is expected to peak at **27.19 billion** in **2027**.
* Currently, the average revenue per download is estimated at **$0.64** and is projected to rise to **$0.70** by **2027**.

<figure><img src="https://lh7-us.googleusercontent.com/WHNlBYjSsCI7h6wShxiHU_5KgFfFJrmnuQIUWKT7uMeuTIcY7voXs8NUcQlzZFWubIiYUgZuW7ijDUJXQpKP00JDksWtNWUj23ICHm5LCiRHk5qal65pshiSxVXJNDjH8x6gOrQPRf3EXIMEi6lafdU" alt=""><figcaption><p><em>Global casual gaming market volume. Source:</em> <a href="https://www.statista.com/outlook/dmo/app/games/casual-games/worldwide?currency=USD"><em>Statista</em></a></p></figcaption></figure>

Mordor Intelligence, a renowned market research company, is even more optimistic about the casual gaming industry expansion. According to their forecasts, the market is expected to reach **$27.59 billion** by **2027**.

<figure><img src="https://lh7-us.googleusercontent.com/kDzpsGoDyHAOPZqDnwG23GVicHSSyS0c58D5lbNxpHGDtvpoIqikk-wzzo_oklyKIYgQShXGY8p6ZFCnE7pENMHXyp8yVBp8lRIt727eB-OszEoRu3fvBxjgn7nJVSZp-wfrlHXipexprIhpZA7QIXw" alt=""><figcaption><p><em>Casual gaming market size forecast. Source:</em> <a href="https://www.mordorintelligence.com/industry-reports/online-casual-games-market"><em>Mordor Intelligence</em></a></p></figcaption></figure>

### **Casual Gamers**

The casual gaming boom is evident from the growing number of players who prefer this genre. Notably, over [**17 million users**](https://adjoe.io/glossary/casual-games-and-casual-gamers/) play hyper-casual games on their **mobile devices**.

What's more, the gaming audience stands out for its purchasing power. In 2020, gamers around the world spent about **$54 billion** on additional in-game content, according to [Statista](https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/). By 2025, the amount spent on in-game purchases is expected to go over **$74.4 billion**.

<figure><img src="https://2466927524-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2xC07yKpZWOgmWSFWs0a%2Fuploads%2FSkU6rcrQwkzoJxIlxAt0%2FScreenshot_20.png?alt=media&#x26;token=6e536727-074a-40d9-804d-8713758771b7" alt=""><figcaption><p><em>Consumer spending on in-game purchases worldwide. Source:</em> <a href="https://www.statista.com/statistics/558952/in-game-consumer-spending-worldwide/"><em>Statista</em></a>​​<br></p></figcaption></figure>

### **Cryptocurrency Market**

The crypto market seems to have exited its 'winter' and is changing for the better. Recent research by [Coinbase](https://www.coinbase.com/en-de/institutional/research-insights/research/market-intelligence/2024-crypto-market-outlook) shows that the total crypto market cap doubled during 2023, reaching **$0.18 trillion**.&#x20;

<figure><img src="https://2466927524-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2xC07yKpZWOgmWSFWs0a%2Fuploads%2FypkIdnEta7p88pZVDSx9%2FScreenshot_8.png?alt=media&#x26;token=7a05cbe0-99b4-4c60-a71e-97bb89a30517" alt=""><figcaption><p>Global cryptocurrency market capitalization. Source: <a href="https://coinmarketcap.com/charts/">CoinMarketCap</a></p></figcaption></figure>

### **Blockchain Gaming**

Across various gaming platforms, [KPMG](https://corporatefinance.kpmg.com/kpmg-us/content/dam/kpmg/corporatefinance/pdfs/2023/gaming-industry-update.pdf) reports the highest Compound Annual Growth Rate (CAGR) in blockchain gaming. Simply put, blockchain games increase in value more quickly each year compared to other games on different platforms.

<figure><img src="https://lh7-us.googleusercontent.com/OfRHUZkDtroA5tIbKtXBV_RQCOlkPYG2YOtpq5id1k-KJbCtc29oQgG0c32lzHv32ysCtliou-SLLpHTDg5al4O19Up3nft42-2StiVR_xJ4oM9CVNuanD1zTSRuTrbB8a-Ledgd0sN2DidJlho-obc" alt=""><figcaption><p><em>Growth estimates across gaming platforms. Source:</em> <a href="https://corporatefinance.kpmg.com/kpmg-us/content/dam/kpmg/corporatefinance/pdfs/2023/gaming-industry-update.pdf"><em>KPMG Corporate Finance</em></a><br></p></figcaption></figure>

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